AS I AM
Born Curly Aloe Shampoo & Wash 8oz
TEAR FREE FORMULA.
GENTLE.
Improves Scalp Moisture by 112.5%.
This Gentle Formula is 99% effective in Cleansing.
Improves Scalp Health by 10% after ONE WASH.
Increases Sheen by 21.2%.
Born Curly Argan Curl Defining Jelly 8oz
Contains Vegetable Glycerin, Argan Oil and Buriti Oil
Improves Hair Moisture by 18%.
Firms the Curls and Improves Durability by 209%.
Born Curly Argan Leave-In Conditioner 8oz
Improves Moisture by 14%.
Ease of Combing Improved by 43%.
Improves Detangling by 53%.
89% Reduction in Hair breakage.
Increase in Hair Strength by 6% in as little as ONE application.
Born Curly Avocado Shea CoWash 8oz
COWASH. CLEANSING CONDITIONER.
Improves Hair Moisture level by 10% After One Use.
107% Improvement in Scalp Hydration.
Improves Scalp Health by 9% After One Use.
99% Cleansing Efficacy.
Coconut CoWash 16oz
- Wet hair thoroughly
- Rub a liberal amount within palms and distribute throughout hair
- Work product through hair and massage scalp with fingertips as you would a conventional shampoo
- Carefully detangle hair with a wide-tooth comb
- Rinse well
- Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
- Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
- Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.
Tips
- Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
- While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
- UPC Code:
- Size: 16oz
Coconut Cowash 32oz
Benefits
- Spreads easily throughout hair
- Gently cleanses hair and scalp
- Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
- Makes detangling a breeze
- Rinses easily from hair.
- Helps promote a healthy environment for hair growth
- Gentle enough for daily use. Safe for color-treated hair
Curl Clarity Shampoo 8oz
- Wet hair thoroughly.
- Gently massage into lather throughout hair and scalp.
- Rinse well.
- Repeat as necessary.
- Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.
Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.
Tips of Joy
- Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the lather or conditioner. Use a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
- While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
- If you want to cleanse your hair and scalp and don’t have a significant amount of product build-up or oil to remove, here’s a great way to maximize moisture! Cleanse with As I Am® Cleansing Pudding + Sulfate-Free Moisturizing Cleanser,(low poo), or As I Am® Coconut Co-Wash Cleansing Conditioner (no poo).This will keep your hair wonderfully hydrated!
- UPC Code:
- Size: 8oz
Curl Color Bold Gold 6oz
Increases Hair Moisture by 91%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
Curl Color Cool Blue 6oz
Increases Hair Moisture by 91%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
Curl Color Emerald Green 6oz
Increases Hair Moisture by 91%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
Curl Color Passion Purple 6oz
Improves Hair Moisture by 84%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
Curl Color Sassy Silver 6oz
Improves Hair Moisture by 84%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
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