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AS I AM
Born Curly Aloe Shampoo & Wash 8oz
TEAR FREE FORMULA.
GENTLE.
Improves Scalp Moisture by 112.5%.
This Gentle Formula is 99% effective in Cleansing.
Improves Scalp Health by 10% after ONE WASH.
Increases Sheen by 21.2%.
Born Curly Argan Curl Defining Jelly 8oz
Contains Vegetable Glycerin, Argan Oil and Buriti Oil
Improves Hair Moisture by 18%.
Firms the Curls and Improves Durability by 209%.
Born Curly Argan Leave-In Conditioner 8oz
Improves Moisture by 14%.
Ease of Combing Improved by 43%.
Improves Detangling by 53%.
89% Reduction in Hair breakage.
Increase in Hair Strength by 6% in as little as ONE application.
Born Curly Avocado Shea CoWash 8oz
COWASH. CLEANSING CONDITIONER.
Improves Hair Moisture level by 10% After One Use.
107% Improvement in Scalp Hydration.
Improves Scalp Health by 9% After One Use.
99% Cleansing Efficacy.
Classic Double Butter Cream 8oz
The power-packed As I Am DoubleButter Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done.
How to use:
• Apply sparingly or liberally depending upon your hair’s need for moisture, manageability and vitality.
• Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.
• May also be used to set soft lustrous twists and twist-outs.
Tips
• Try using a little As I Am DoubleButter Cream along with the As I Am Twist Defining Cream for in-between re-twist touch-ups.
• Don’t rub oils and butters into your finished style too vigorously. It can disturb coil/curl definition. Instead, rub the product between the palms of your hands, then massage throughout the hair and scrunch onto the ends.
• Don’t overuse. A build-up of emollients can actually work against your natural curl definition, and instead of looking shinier, your hair may appear dull and matted.
Classic Hydration Elation Intensive Conditioner 8oz
How to use:
• Cleanse your hair with As I Am Coconut CoWash.
• Distribute Hydration Elation throughout hair.
• Leave on 15 – 30 minutes, wearing a plastic cap.
• Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment.
• Remove cap, add a bit of water, and then carefully detangle hair.
• Rinse thoroughly.
Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.
Tips
Tightly curled/coiled hair has a tendency to be drier than other textures. It needs moisture to resist styling damage, to feel good and to look vibrant. Curls and coils “pop” into alignment more readily and are smoother when they are consistently hydrated.
• You must also avoid practices that rob your hair of moisture, such as cleansing with harsh shampoos, exposing your hair to extreme sunlight, wind and frigidly cold weather conditions.
• Make a habit of “babying” your hair by using moisturizing products designed for it.
• Always detangle gently. • Wear protective styles, at least from time-to- time.
• Whenever time permits, use a heat cap or hood dryer– on a warm, not hot setting— and leave conditioner on for 25-30 minutes. This allows for the greatest penetration of conditioners and moisturizers.
Coconut CoWash 16oz
- Wet hair thoroughly
- Rub a liberal amount within palms and distribute throughout hair
- Work product through hair and massage scalp with fingertips as you would a conventional shampoo
- Carefully detangle hair with a wide-tooth comb
- Rinse well
- Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
- Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
- Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.
Tips
- Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
- While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
- UPC Code:
- Size: 16oz
Coconut Cowash 32oz
Benefits
- Spreads easily throughout hair
- Gently cleanses hair and scalp
- Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
- Makes detangling a breeze
- Rinses easily from hair.
- Helps promote a healthy environment for hair growth
- Gentle enough for daily use. Safe for color-treated hair
Curl Color Bold Gold D’or 6oz
Improves hair moisture by 84% – Strengthens hair by 6% after on application
How To Use :
- Wet hair thoroughly
- Rub a liberal amount within palms and distribute throughout hair
- Work product through hair and massage scalp with fingertips as you would a conventional shampoo
- Carefully detangle hair with a wide-tooth comb
- Rinse well
- Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
- Follow with conditioning. Use either As I AmHydration ElationIntensive Conditioning Treatment or As I AmLeave-In Conditioner
Tips:
- Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
- While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
Curl Color Cool Blue 6oz
Increases Hair Moisture by 91%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
Curl Color Copper 6oz
Improves hair moisture by 84% – Strengthens hair by 6% after on application
How To Use :
- Wet hair thoroughly
- Rub a liberal amount within palms and distribute throughout hair
- Work product through hair and massage scalp with fingertips as you would a conventional shampoo
- Carefully detangle hair with a wide-tooth comb
- Rinse well
- Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
- Follow with conditioning. Use either As I AmHydration ElationIntensive Conditioning Treatment or As I AmLeave-In Conditioner
Tips:
- Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
- While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
Curl Color Emerald Green 6oz
Increases Hair Moisture by 91%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
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