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AS I AM
Born Curly Aloe Shampoo & Wash 8oz
TEAR FREE FORMULA.
GENTLE.
Improves Scalp Moisture by 112.5%.
This Gentle Formula is 99% effective in Cleansing.
Improves Scalp Health by 10% after ONE WASH.
Increases Sheen by 21.2%.
Classic Double Butter Cream 8oz
The power-packed As I Am DoubleButter Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done.
How to use:
• Apply sparingly or liberally depending upon your hair’s need for moisture, manageability and vitality.
• Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.
• May also be used to set soft lustrous twists and twist-outs.
Tips
• Try using a little As I Am DoubleButter Cream along with the As I Am Twist Defining Cream for in-between re-twist touch-ups.
• Don’t rub oils and butters into your finished style too vigorously. It can disturb coil/curl definition. Instead, rub the product between the palms of your hands, then massage throughout the hair and scrunch onto the ends.
• Don’t overuse. A build-up of emollients can actually work against your natural curl definition, and instead of looking shinier, your hair may appear dull and matted.
Classic Smoothing Gel 8oz
How to use:
• Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.
Apply gel and smooth down, using your fingers or a soft natural bristle brush.
• Allow hair to dry completely before touching it again.
• For next-day refreshing, dampen the area where the gel was applied, and smooth.
Tips
• The cleaner your hair is when you apply the Smoothing Gel, the better the results…more hold, more shine.
• The less oil on your hair, the better the hold.
• The gel can be easily re-activated by smoothing with damp fingers.
• To reinforce the hold, tie a scarf or place a wide headband on your hair for several minutes.
• Don’t “disturb” the hold by combing or brushing the smoothed-down hair once it is dry.
• Apply the Smoothing Gel to the hairline for twisted, off-the-face and head-banded styles, (like mine!), or smooth your entire crown, nape and/or sides for a fabulous puff or ‘frohawk look.
Classic Twist Defining Cream 8oz
How to use:
Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
• Apply As I Am Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
• Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you’re done.
• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
• For twist outs, undo twists and separate, only after hair is completely dry.
• For added moisture, scrunch As I Am Moisture Milk or DoubleButter Cream onto hair, daily or whenever needed.
You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.
Coconut CoWash 16oz
- Wet hair thoroughly
- Rub a liberal amount within palms and distribute throughout hair
- Work product through hair and massage scalp with fingertips as you would a conventional shampoo
- Carefully detangle hair with a wide-tooth comb
- Rinse well
- Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
- Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
- Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.
Tips
- Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
- While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
- UPC Code:
- Size: 16oz
Coconut Cowash 32oz
Benefits
- Spreads easily throughout hair
- Gently cleanses hair and scalp
- Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
- Makes detangling a breeze
- Rinses easily from hair.
- Helps promote a healthy environment for hair growth
- Gentle enough for daily use. Safe for color-treated hair
Curl Clarity Shampoo 8oz
- Wet hair thoroughly.
- Gently massage into lather throughout hair and scalp.
- Rinse well.
- Repeat as necessary.
- Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.
Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.
Tips of Joy
- Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the lather or conditioner. Use a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
- While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
- If you want to cleanse your hair and scalp and don’t have a significant amount of product build-up or oil to remove, here’s a great way to maximize moisture! Cleanse with As I Am® Cleansing Pudding + Sulfate-Free Moisturizing Cleanser,(low poo), or As I Am® Coconut Co-Wash Cleansing Conditioner (no poo).This will keep your hair wonderfully hydrated!
- UPC Code:
- Size: 8oz
Curl Color Cool Blue 6oz
Increases Hair Moisture by 91%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
Curl Color Emerald Green 6oz
Increases Hair Moisture by 91%.
Strengthens hair by 6% after one application.
Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.
Curling Jelly 16oz
Benefits
- Defines coils and curls
- Minimizes frizz
- Reduces shrinkage and enhances stretch
- Locks in precious moisture as you harmonize your coils
- Formulated with nature’s best moisturizers and curl boosters
- SKU: 858380002127
- Size: 16oz
Dry & Itchy Scalp Care Conditioner 12oz
For best results, use at least twice a week, or as directed by a doctor. Shake well before use.
After shampooing apply by massaging onto wet hair and scalp.
Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.
- UPC Code:
- Size: 12oz
Dry & Itchy Scalp Care Leave-In Conditioner 8oz
Apply liberally, to clean wet, detangled hair.
Distribute well throughout the entire head of hair, from root to tip.
Comb through to maintain tangle.
- UPC Code:
- Size: 8oz
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