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Coconut CoWash 16oz

  • Wet hair thoroughly
  • Rub a liberal amount within palms and distribute throughout hair
  • Work product through hair and massage scalp with fingertips as you would a conventional shampoo
  • Carefully detangle hair with a wide-tooth comb
  • Rinse well
  • Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
  • Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
  • Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.

Tips

  • Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
  • While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.

 

  • UPC Code: 858380002141
  • Size: 16oz
AED40.00

Coconut Cowash 32oz

Benefits

  • Spreads easily throughout hair
  • Gently cleanses hair and scalp
  • Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
  • Makes detangling a breeze
  • Rinses easily from hair.
  • Helps promote a healthy environment for hair growth
  • Gentle enough for daily use. Safe for color-treated hair
AED64.99

Cocoshea Whip 8oz

For styling twist-outs, braid-outs and knot-outs

  • Smooth a small amount along each section
  • Carefully release with fingertips lightly coated with CocoShea Whip

For general use

  • Smooth on as needed to soften, hydrate and lubricate

Tips

For smooth, shiny twist-outs, knot-outs and braid-outs, the most experienced naturalistas lightly coat their fingertips with oils or butters before releasing their sets. Lubricated fingertips keep the coil and curl assemblies in smooth alignment.

  • UPC Code: 858380002189
  • Size: 8oz
AED51.99 AED45.99

Curl Clarity Shampoo 8oz

  • Wet hair thoroughly.
  • Gently massage into lather throughout hair and scalp.
  • Rinse well.
  • Repeat as necessary.
  • Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.

Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.

 

Tips of Joy

  • Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the lather or conditioner. Use a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
  • While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
  • If you want to cleanse your hair and scalp and don’t have a significant amount of product build-up or oil to remove, here’s a great way to maximize moisture! Cleanse with As I Am® Cleansing Pudding + Sulfate-Free Moisturizing Cleanser,(low poo), or As I Am® Coconut Co-Wash Cleansing Conditioner (no poo).This will keep your hair wonderfully hydrated!
  • UPC Code: 858380002004
  • Size: 8oz
AED48.99

Curl Color Bold Gold 6oz

Increases Hair Moisture by 91%.

Strengthens hair by 6% after one application.

Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.

AED35.99

Curl Color Cool Blue 6oz

Increases Hair Moisture by 91%.

Strengthens hair by 6% after one application.

Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.

AED35.99

Curl Color Emerald Green 6oz

Increases Hair Moisture by 91%.

Strengthens hair by 6% after one application.

Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.

AED35.99

Curl Color Passion Purple 6oz

Improves Hair Moisture by 84%.

Strengthens hair by 6% after one application.

Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.

AED35.99

Curl Color Sassy Silver 6oz

Improves Hair Moisture by 84%.

Strengthens hair by 6% after one application.

Most hair paint waxes only coat the surface of your hair, dry your hair out, and weigh your curls down. As I Am Curl Color is designed to be extra moisturizing and lightweight.

AED35.99

Curling Jelly 16oz

Benefits

  • Defines coils and curls
  • Minimizes frizz
  • Reduces shrinkage and enhances stretch
  • Locks in precious moisture as you harmonize your coils
  • Formulated with nature’s best moisturizers and curl boosters
  • SKU: 858380002127
  • Size: 16oz
AED80.75

Curling Jelly 8oz

  • Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
  • Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.
  • Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you’re done.
  • To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.
  • Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
  • Fluff, separate or arrange your coils to style, only after hair is completely dry.
  • For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair.

UPC Code: 858380002066

Size: 8oz

AED47.99

Dry & Itchy Scalp Care Conditioner 12oz

For best results, use at least twice a week, or as directed by a doctor. Shake well before use.

After shampooing apply by massaging onto wet hair and scalp.

Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.

  • UPC Code: 858380035316
  • Size: 12oz
AED40.50
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