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Coconut CoWash 16oz

  • Wet hair thoroughly
  • Rub a liberal amount within palms and distribute throughout hair
  • Work product through hair and massage scalp with fingertips as you would a conventional shampoo
  • Carefully detangle hair with a wide-tooth comb
  • Rinse well
  • Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
  • Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
  • Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.

Tips

  • Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
  • While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.

 

  • UPC Code: 858380002141
  • Size: 16oz
AED40.00

Coconut Cowash 32oz

Benefits

  • Spreads easily throughout hair
  • Gently cleanses hair and scalp
  • Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
  • Makes detangling a breeze
  • Rinses easily from hair.
  • Helps promote a healthy environment for hair growth
  • Gentle enough for daily use. Safe for color-treated hair
AED64.99

Cocoshea Whip 8oz

For styling twist-outs, braid-outs and knot-outs

  • Smooth a small amount along each section
  • Carefully release with fingertips lightly coated with CocoShea Whip

For general use

  • Smooth on as needed to soften, hydrate and lubricate

Tips

For smooth, shiny twist-outs, knot-outs and braid-outs, the most experienced naturalistas lightly coat their fingertips with oils or butters before releasing their sets. Lubricated fingertips keep the coil and curl assemblies in smooth alignment.

  • UPC Code: 858380002189
  • Size: 8oz
AED51.99 AED45.99

Curl Clarity Shampoo 8oz

  • Wet hair thoroughly.
  • Gently massage into lather throughout hair and scalp.
  • Rinse well.
  • Repeat as necessary.
  • Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.

Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.

 

Tips of Joy

  • Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the lather or conditioner. Use a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
  • While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
  • If you want to cleanse your hair and scalp and don’t have a significant amount of product build-up or oil to remove, here’s a great way to maximize moisture! Cleanse with As I Am® Cleansing Pudding + Sulfate-Free Moisturizing Cleanser,(low poo), or As I Am® Coconut Co-Wash Cleansing Conditioner (no poo).This will keep your hair wonderfully hydrated!
  • UPC Code: 858380002004
  • Size: 8oz
AED48.99

Curling Jelly 16oz

Benefits

  • Defines coils and curls
  • Minimizes frizz
  • Reduces shrinkage and enhances stretch
  • Locks in precious moisture as you harmonize your coils
  • Formulated with nature’s best moisturizers and curl boosters
  • SKU: 858380002127
  • Size: 16oz
AED80.75

Curling Jelly 8oz

  • Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
  • Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.
  • Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you’re done.
  • To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.
  • Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
  • Fluff, separate or arrange your coils to style, only after hair is completely dry.
  • For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair.

UPC Code: 858380002066

Size: 8oz

AED47.99

Dry & Itchy Scalp Care Conditioner 12oz

For best results, use at least twice a week, or as directed by a doctor. Shake well before use.

After shampooing apply by massaging onto wet hair and scalp.

Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.

  • UPC Code: 858380035316
  • Size: 12oz
AED40.50

Dry & Itchy Scalp Care CoWash 16oz

For best results, use at least twice a week, or as directed by a doctor.

Shake well before use.

Rub a liberal amount of product between palms and distribute throughout hair and scalp.

Work product through hair & massage scalp with fingertips as you would a conventional shampoo.

For easy detangling carefully comb through hair with a wide-tooth comb before rinsing co-wash from hair.

Rinse and repeat if needed.

Follow with conditioning.

  • UPC Code: 858380045032
  • Size: 16oz
AED40.50

Dry & Itchy Scalp Care Leave-In Conditioner 8oz

Apply liberally, to clean wet, detangled hair.

Distribute well throughout the entire head of hair, from root to tip.

Comb through to maintain tangle.

  • UPC Code: 858380045049
  • Size: 8oz
AED36.75

Dry & Itchy Scalp Care Oil Treatment 4oz

Apply to dry and itchy areas as needed.

Massage into scalp.

Do not rinse.

Shake well before use.

May also be used as a Hot Oil Treatment. Massage the oil into your scalp using fingertips. Working your way from roots to ends, massage oil into your hair. Wrap your hair with a heated, wet towel and allow it to sit for 20 minutes.

Alternately, place hair under a clean shower cap and either sit under a heat cap or steamer for 15-20 minutes. Just allow your body heat to nourish your hair during the treatment. Follow with shampooing, etc.

Repeat 1-2 times a month.

  • UPC Code: 858380035347
  • Size: 4oz
AED36.75

Dry & Itchy Scalp Care Shampoo 12oz

For best results, use at least twice a week, or as directed by a doctor.

Shake well before use.

Apply by massaging onto wet hair and scalp.

Rinse and repeat.

Follow with As I Am Dry & Itchy Scalp Care Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment for best results.

  • UPC Code: 858380045018
  • Size: 12oz
AED40.50

JBCO Conditioner 12oz

Distribute conditioner throughout hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly.

 

For Deep Treatment:

Distribute conditioner throughout hair.

Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer.

Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.

Conditions the hair. Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths.

  • UPC Code: 858380040129
  • Size: 12oz
AED40.99
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