Rub a liberal amount within palms and distribute throughout hair
Work product through hair and massage scalp with fingertips as you would a conventional shampoo
Carefully detangle hair with a wide-tooth comb
Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.
Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.