As I Am JBCO Moisturizing Masque is an intensive conditioner.
Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes.
For Deep Treatment:
Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.